Cablevision lets us know that the company is launching a new caller ID service on the TV this week, that should be showing up for all users by tomorrow. The new functionality is only available to customers who bundle both iO TV digital cable and Optimum Voice phone service. From the company:When an incoming call is received, customers will see the Caller ID display scroll into the upper left corner of their screen. The display is present for approximately seven seconds, allowing customers to decide if they want to take the call while continuing to watch television, without interruption or having to hunt around for the phone. Customers who do not want to receive Caller ID messages can easily disable the function by tuning to iO TV channel 630.

It's a small feature, but the company is trying hard to differentiate its bundled services as it does battle with Verizon FiOS. Verizon is expected to offer a similar callerID service sometime next year. Outfits like Time Warner Cable and DirecTV have had this feature available for some time, so both companies are a bit behind the curve.

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